Jeremy Carroll, a visionary entrepreneur, co-founded Latitude, a prestigious strategic design agency headquartered in Minneapolis. His inspiration for Latitude's creation stemmed from a transformative trip to Haiti, where he and his wife, Krista, discovered their shared commitment to a greater purpose.

‍

Latitude's mission has always been clear: to use business as a force for good, specifically, lifting individuals out of extreme poverty. Jeremy and Krista dedicated 50% of Latitude's profits to organizations aligned with this cause, charting a steadfast path toward a brighter future.

‍

Jeremy embodies perpetual motion and unwavering optimism. His profound belief in human potential drives his commitment to pushing boundaries, and his motto, "fail fast," underscores his iterative approach to life. With an inclination for dreaming big and a talent for collaboration, Jeremy unites people to create meaningful change.

‍

Beyond Latitude, Jeremy and Krista's commitment to building a purposeful community led them to establish North House, a coworking and private membership hub in Minneapolis' North Loop. They've experienced firsthand the transformative power of community in amplifying possibilities and find joy in the collaboration and connections within North House.

‍

As President of Latitude, Jeremy has prioritized innovation and building strong relationships with prospects, clients, and nonprofit partners. He recognizes that meaningful change arises from trust and a deep understanding of a community’s assets and needs. Jeremy's global travels, collaborating with organizations like Healing Haiti, International Justice Mission, Matter, and Opportunity International, have broadened his perspective on how Latitude can make the greatest impact.

‍

Jeremy's curiosity and collaborative spirit also led him to co-found Aroris, a pioneering company that leverages technology and data-driven insights to negotiate payor contracts for private medical practices. This venture reflects his unwavering dedication to effecting change on multiple fronts, using his entrepreneurial spirit to uplift communities one project at a time.

‍

Jeremy loves spending time with Krista and their four kids, Macy, Cole, Izzy, and Jack. They love exploring together and trying new things. Jeremy and Krista are inspired by their children’s determination, faith, and passion for life. They hope to adventure as a family for many years to come.

‍

Krista Carroll is the co-founder and CEO at Latitude, an award-winning strategic design agency based in Minneapolis, operating as a social enterprise with the mission to be a Business as a Force For Good. This approach to serving clients and growing their businesses has enabled Latitude to work with some of the most notable global brands to define brand strategy, launch products and businesses, execute integrated campaigns, and design and produce innovative and engaging experiential events. Clients include Adidas, Body Shop, Disney, FootJoy, Marmot, Under Armour, Reebok, Ring, and more. 

‍

Working alongside these clients has allowed Latitude to serve its mission by contributing more than $7.5M in profits to help elevate communities out of poverty through the work of global impact partners in over three dozen countries. Important to its people strategy, this Force For Good mission of Latitude attracts and retains best-in-class talent who are motivated to design solutions that positively impact our clients, in order to positively impact the world. 

‍

Latitude is based in Minneapolis with an office in Portland, OR. Krista was inspired to start Latitude after a trip to Haiti that changed her life and her perspective. From her involvement with the community and charities, she recognized that "most problems of humanity can be solved with intuitive and intentional design." The passion for sound design inspired Krista to establish a firm to use the power of design to ignite the business growth all brands need to achieve. 

‍

As CEO of Latitude, Krista Carroll leads with humanity, authenticity, warmth, and an unwavering dedication to excellence. Her rock-solid drive to be the best in the business is not just about providing great products and services; she’s also committed to running a company where Purpose Elevates Talent.

‍

Krista is excited to prove that a different style of leadership can be incredibly effective and to work like crazy to see Latitude’s vision implemented. She does that by applying her strengths in seeing opportunities and developing people to reach their potential. She is naturally an innovative and unconventional leader because she doesn’t come from the agency world. Krista’s talent at using empathy to establish a foundation of trust with clients and employees helps remove barriers to allow for bold, daring, and innovative ideas. The result is an inspired team, confident clients, and, most importantly, positive business impact.

‍